While it may not be immediately obvious why email is such an important part of search engine optimization (SEO), there’s no denying that there’s an important connection between the two.

There are a number of ways in which email can benefit your SEO and marketing strategies; the following are three such tactics:

Include Helpful Information and a Call To Action in Your Emails
The biggest mistake you can make is to send out generic emails with the same information over and over again. This will in no way improve your rankings, and it will likely annoy the recipients into unsubscribing from your list.

Instead, include keywords and phrases that are likely to attract viewer clicks

Including a call to action at the end of your email is also imperative to capturing your audience.
Encourage Your Email Subscribers to View Your Other Sites and to Connect to You Via RSS Along with encouraging viewers to engage in your articles by leaving comments and ideas, you also want to make sure that you’re using your emails to draw the eye of your subscribers to as much of your content as possible. The ultimate goal is to make it so that your clients will eventually no longer need your email to stay connected to you and and your business.

Save Your Email Content
You put a lot of work into drafting and editing your emails. Expertly designed emails are a great way to give your subscribers helpful information and interesting content on a regular basis. With all of the time and effort it takes, it seems like a waste to dispose of your hard work as soon as the message is sent. Depending upon the length of your emails, there are a number of ways you can successfully recycle the material. For long email newsletters, add some pertinent links, and create blog posts on your site or social media pages.