Marketers, bloggers, and small business owners have been struggling with the same problem for years: how to create compelling content. Why is it such a struggle? Because they’re using the wrong process—or, worse, they don’t use a process at all.

For content creation, it’s much more effective to develop a process that works time after time. Here’s a four-step process you can use to create more compelling content for your audience.

Step 1: Create buyer personas

Knowing your audience is the first step toward creating great content. You need to learn your audience’s language, aspirations, desires, and the things they don’t like. The best way to do that is to create buyer personas.

Step 2: Find your audience’s pain points

Once you’ve developed buyer personas, it’s time to find your audience’s pain points (problems they face) so you can create content to solve those pain points.

Remember: The best content is content that people can read, understand, and use to solve a specific problem.

Step 3: Create a list of proven topic ideas

Compelling content always starts with the right topic. If you choose the wrong topic, your content isn’t going to perform well.

Step 4: Use the CURVE method to craft compelling content

At this point you should have a deep understanding of your audience and a list of proven topic ideas. Now, it’s time to start creating your content. Don’t worry! If you followed the previous steps, this won’t be the hardest part.

Whether you’re creating a video, article, podcast, or image, the CURVE method will make your content stand out.